SUMMARY
- Content is king, and it can help you scale your business to $100k or more per month. Today I’ll be sharing the content schedule I use in my own business. This is what I use for my clients as well.
- I should make it clear that my content strategy is not about being popular. I would rather focus on the people who will be the most receptive to my content and will therefore be the most likely to trust me enough to take the next step, whether that’s buying my high-ticket coaching program or getting them into my done-for-you.
- Content schedule:
- Monday – content pillar
- Wednesday – content pillar
- Friday – case study or client success story
- For Monday’s and Wednesday’s content, all I’m doing is thinking, “How can I help my dream client today?”
- You don’t actually have to come up with the idea yourself. Instead, go find out what people want. If you don’t have a following right now, just start putting content out there so that you can get some feedback. If you already have a client/customer base that you can approach, simply ask them what they want.
- There’s not really a formula in creating this content other than sitting down and helping as much as you can. This is something that you’ll get better at over time with practice. And when you do your best to help people, they will receive that sincerity and listen to you.
- We distribute our content to anywhere we can put it for free (email list, LinkedIn, Facebook, etc.). That consistency and frequency is what slowly chips away at people’s doubt.
- Now how do you produce all of this content without losing your mind? Every 2 weeks, I will dedicate an afternoon (about 2-3 hours) to sit down and create content in a batch. I usually do it on a Friday when things have calmed down. I will then have my VA or another team member take care of the distribution.
- Every single piece of content you create should have a call to action, whether that’s to book a call or join an email list. A big mistake that I see a lot of people making is that they never invite their audience to do the next thing.
HOT NEWS & DEALS
- Free Training! How I Scaled To $100k/Month+
For anyone serious about scaling their service business, this training will cover the 4 Stages To 7-Figure Growth. Perfect for the coach, consultant, or freelancer stuck in a hamster wheel business who wants to grow and scale. - 15 Ways To Double Profits During Hard Economic Times Report
Need a few tips to help you through the hard times? Download this 40+ guide and I’ll show you what I do to help businesses thrive during even down turns. - Download ‘The Anti-Commodity Formula’ Workbook!
Learn how to attract your ideal clients and customers, charge more than your competition, and build a business from a home that you love.
INSPIRATIONAL QUOTES
FULL TRANSCRIPT
Hello, my dear friend, hope you’re doing well. This is a video where we’re going to be talking about how to create content for a business, wanting to scale to $100,000 or more per month. Okay. So we’ll, we’ll call this the seven figure content creation secrets. This is what I do in my own business, and this is what I do to help my clients as well. Now there’s something very, very important to understand here. My content strategy is not about being popular. I could care less how popular I am. I am instead looking to laser focus, my content to the people who will be most receptive to it. And for whom it will be, uh, it will have the maximum efficiency in converting them into, uh, somebody who trusts me enough for them to take the next step, whether that’s buying my high ticket coaching program or whether that’s getting them into my done for you.
That’s my approach. So if you’re looking for pumping your numbers and having huge followers on whatever, that’s not really what this is about. This is minimum input for maximum output. So we’ll talk about schedule, what to post, et cetera. Let’s go ahead and get into it. So as you can see here, I’ve written out Monday, Wednesday, Friday. That’s when we do our content distribution and the content type that we distribute is on Monday content, pillar, Wednesday content, pillar, Friday case study, or a client success story Monday and Wednesday contents. Very simple. All I’m doing is I’m thinking about how can I help my dream client today? What can I create content wise that will help them in a profound way to have a breakthrough. Now, one of the big mistakes, a lot of content creators make is they think that they have to come up with that idea themselves.
And the answer is they don’t. Instead, your job as content creator in your business is not to guess what people want, but to go find out. Now, if you don’t have any following right now in zero distribution channels, but you’ve been able to build your business to, you know, 15, $20,000 a month, just by sheer effort and organic referrals and things, then what you need to do is you need to start just creating content, putting it out there, distributing it to a Facebook page, a LinkedIn, whatever you have set up in your business so that you can start getting some feedback of some kind, some kind of put a piece of content out there. Somebody asks a question and that spurs the idea for the next step. If however, you have a base of core clients, customers that you can approach to ask, let me show you what can happen.
So here’s my coaching program. So this is called the Peaceful Profits. It’s our No Pants Project Coaching Program. We have 839 high ticket clients in this particular program right now. And I just ask them what they want, right? My job isn’t come up with the idea as my job is to research and be a detective and say, what do you need to hear to help you get what you want? And I ask them and you can see here, 36 different comments, 36 different ideas that helped me to spur even more ideas and et cetera, et cetera. And you can see we’re only distributing two ideas a week. So 36 ideas is a lot, right? That’ll get us plenty. Uh, for the next couple of months in the content that we’re creating. Now, a quick note on creating this content. There’s not really a formula except to sit down and help as much as you can.
And to keep it around 10 minutes or less, if you’re doing video or a podcast, attention spans, aren’t really that long. And you want to make sure they get a good golden nugget and then go away. So that’s pretty much how you create that content. This is something that, uh, I think you just practice and you get better at over time and you do your best to help people and people will receive that sincerity. And because of that, uh, that sincerity you will be listened to. I mean, I think that really is the secret of how to get listened to, there’s not like some secret formula or anything like that. It’s just be honest and be sincere and sincerely trying to help people, okay. Said sincere about 50 times. So let’s move on. Uh, the net, the last on Friday, what we do is we send out a case study.
The case study specifically is a result that we have gotten for a client. And that’s pretty much it very simple. Now let’s talk about where we distribute this and how we distribute it for Monday, Wednesday, and Friday, we distribute this everywhere. We send it to our email list. We send it to our LinkedIn. We send it to Facebook. We send it to anywhere that we can take this content and put it for free. We will do that. And we do that week after week, month after month. And that consistency and frequency is what this is going to sound bad, but really it’s what chips away at people who are following you. If they come into your world and they have huge doubt, this consistency of man every week, you know, every week she’s sending me something helpful twice a week and every week I’m seeing success story after success story.
Now, what do you do if you don’t have success stories, just replace it for now with a content pillar until you can start regularly developing success stories to send every Friday. Okay. Now let’s talk about something that’s really, really important. How do you produce all of this? How do you create all of this without losing your mind? Three hefty pieces of content a week? That sounds like a lot of work. Well for me, I block it all up. So I’ll show you exactly what I’m talking about here. Okay. So I’ve done an absolutely horrible job of drawing a content calendar, but this is the main idea. What I like to do is every two weeks I will dedicate an afternoon. That’s all it takes is about an afternoon to sit down and create this content in a batch. Okay? So remember we need Monday, Wednesday, Friday content.
So every two weeks I have a Monday, Wednesday, Monday, Wednesday content pillar. So I have to create four content pillars. And then I’ve got Friday, Friday, I have to case studies content pillars. Remember they’re simply six to 10 minute videos. And this typically, I like to do just an email or just an interview. So this either takes about an hour to get the interview or about 30, 45 minutes to write the email where I break down what we did for them, where they were, blah, blah, blah, et cetera, et cetera. But these only take six to 10 minutes. So you’re looking at a maximum of 40 minutes for the total amount of time that your content should be running for, if that makes sense. So 10 minute videos, but 10 minutes, I like to do a three X on how long it will take me to create that 10 minute thing.
So for example, if I know that it’s 40 minutes worth of content, I’ll probably be spending 120 minutes to create that 40 minutes. As you can see here, that the way that I’ve created this as I, I just have like this little stylist thing, it’s like a wacko, w a C O M pen thing. I don’t know if you guys can see that. I just write it on here. And you know, it, it is what it is. You don’t have to go overly produced these days, as long as you’re sincerely helping people. If you want to do a, I don’t know where my phone is, but if you want to do a podcast, you can use something called anchor.fm, literally record the podcast on your phone, distributed on your phone. If you’re writing your blog posts, et cetera, et cetera. So you shouldn’t be spending, you know, hours and hours to create this content.
Instead, you should be sincerely answering questions that people have as best as you possibly can bring your expertise to the table. So it shouldn’t take you more than three times as long as the content pieces. Here’s what I do. I just write it all down. As you can see here, uh, what the, uh, what I’m going to be covering in the video, just as a general rough outline. And I let the ideas come to me whenever they come to me. So, you know, it might not still be in the work session. I might have an idea three days before my work session, jot it down. And then, you know, I know I’m going to show up and start making content. So that’s how I get the content pillars done. And then for the case studies again, I can do the interviews actually at this particular point in my business, I have a member of my team doing the interviews.
So I don’t even have to do that anymore. But what I’ll do is I will say, okay, let’s say week one, we got to get content done. I will choose one of my dedicated work. Uh, I call them peaceful times rice, uh, where I block off an entire, let’s say afternoon, let’s say this afternoon here, uh, for content creation. And then I’ll block off this entire afternoon for content creation. Then I will do that on a Friday. I like to do it on a Friday because things have calmed down. I’m not trying to create it on a Monday or a Tuesday where things are really crazy, you know, cause everyone’s coming back from the weekend, the team’s coming back from the weekend, things like that. And then I will, uh, have either my assistant or, or someone else on the team just set all this stuff up and distributed.
I don’t need to be spending time posting stuff on LinkedIn and posting stuff on this. And like, that’s definitely a virtual assistant task. So all I do is I create it. I write up the little blurbs, whatever needs to be done. I finished that in one afternoon of two, three hours, maybe, uh, in an afternoon. And uh, and then we go from there and that’s how you can get a month’s worth of content done in two afternoons. None of this is rocket science. You probably already knew a lot of it, but hopefully this has served as a really good reminder that this is, this actually is all that it takes. If you can consistently maintain that this schedule, what you develop is momentum. What happens is people who are watching you from afar, who are following you on your social media channels, but never comment who have heard about you and are lurking you in the background.
This consistent content schedule will chip away slowly, their doubt and skepticism. And they will begin to see you as an advocate for them, which is what you should be. If you’re going to be in business, you’re going to be a coach or service provider freelance or anything like that. You need to be an advocate for the people that you serve this content will do. So it’s very simple to create very quick to create. Um, and it’s, it’s really the consistency and the frequency and your sincere desire to help people that gets you, that momentum. Now, uh, every single piece of content that you create should have a call to action. That call to action should be whatever you want them to do. Whatever the next step is in your business. Whether it’s book a call, watch a video, join an email list, whatever it is, every single piece of content, your content pillars, and your case studies should move someone to the next step.
That’s a big mistake. I see a lot of people making, they create beautiful content, and then they never invite someone to do the next thing. It’s your job to move the person to the next step. And with that said, here comes my call to action. If you would like to watch an hour long video where I break down the four stages of what it takes to scale a business, $200,000 a month or more go ahead and click learn more on this video, somewhere around here. That should be a learn more, or there should be a link somewhere that you can click depending on where this video is distributed. If you’re watching as a Facebook ad, there’ll be a learn more button. If you’re watching this as a YouTube video or on our social media, there’ll be a link somewhere, uh, to watch that hour long training video on what it takes a scale to a hundred thousand dollars or more. And then additionally, uh, you can have a chat with our team to determine what your next step should be if your desire is to scale as well. Uh, because every business comes in at a different point and figuring out where you’re at and where you need to go. We’d love to have that chat with you completely free, no obligation, just follow the link or click, learn more. And we can have that call set up for you.
That’s it, my friends. Hopefully this was helpful. And I’ll see you in the next one.
