Is it really possible to spend just $1 a day to find more of your dream clients?
Tired of tossing money and proposals into the Upwork proposal void, hoping to land a less-than-ideal gig to cover your bills?
Fed up with clients who constantly low-ball you, demand 17 revisions, and then toss you to the curb the moment someone one cent cheaper bids on their project?
Done with bid sites dipping into your hard-earned dinero (or locking it up for themselves after one sleazy client submits a complaint)?
Perfect, because I’ve got a MUCH better way for you to use the daily dollars Upwork is draining to instead get your freelance business in front of about 100 dream clients – every day.
And as an EXTRA nice benefit, if you haven’t found your superpower yet you can even take this process and perform it for clients as a superpowered service where you charge the ad spend plus a setup and management fee!
We call it Omnipresence Marketing, and at higher levels it’s the reason that big brands like Coca-Cola, Nike, and Starbucks are so universally recognized (and profitable).
“You as a consumer, know Starbucks. And the reason you know Starbucks is because of something called Omnipresence. If you recognize this logo, it’s because the people behind Starbucks purposely practiced and put into play this thing called Omnipresence.”
– Mike “Mental Maneuvering Maverick” Shreeve
But don’t worry – while the “Big Boys” spend millions of dollars on this, you can put the same concept to work for just a single dollar a day to consistently land enough dream clients for yourself and your clients that you never worry about putting food on the table again.
What You Need In Place To Get Started
Before we dive in to how to make this exciting stuff happen in your business, let’s do a quick round-up of the three simple things you or your clients need to have nailed down before this can work for you:
- An offer (what you do + the result it achieves for your clients)
- Someone to make your offer to (specific, one particular type of client – niche way down)
- A business page created and filled out appropriately on Facebook or Instagram
If you’ve committed to ONE offer you’re making to ONE specific ideal client, you’re ready to use Omnipresence as your daily attention-getting, offer-making machine on Facebook – and the same goes for your potential clients.
“You’re going to be not only everywhere all the time and the easiest option as a familiar friend, but for these businesses, you’re going to be building loyalty, building trust, building passion for the business. And you can do all of this for just a dollar a day.”
(And without setting foot in the dreaded Facebook Ads Manager, to boot.)
Now without further ado, here’s the $1 A Day 5 Step Omnipresence Strategy you can follow to create a consistent stream of new, quality clients in your freelance business.
Step One: Create 10-20 Pieces Of Content That People Will Enjoy
If you checked out our previous posts of daily marketing strategies, you’re going to have a lot of content you can now repurpose when doing this for yourself.
If you or your client haven’t been creating daily content, it’s time to get started – in the case of doing this for clients, you can offer to create the content for the strategy as an upsell!
Luckily, the type of content you’re going to need is evergreen, and doesn’t need to be full-length blog post masterpieces to drive this strategy successfully for you.
Rather these are short, personable posts you can write in the Facebook Post box without too much worry, and that describe, explain, or elaborate on parts of your business or the service you or your clients provide that never change (so not current pricing or short-term flash sales).
In fact, you’re going to write (or recycle) 10-20 pieces of content in three specific categories, post them, and see which ones get the most attention.
This is data-driven content – where you don’t spend money on guesses about what your audience wants to hear about, but instead let them tell you through their interactions or lack thereof.
To follow the Omnipresence Marketing method, there are three types of content to create:
- Edu-tainment
- Customer Stories
- Offers
The number of each type of content you create with your 10-20 pieces depends entirely on what you or your client have available to use in your business right now, but you should be aiming for a decent mix.
Content Type #1: Edu-tainment
This is Buzzfeed style content but with consistent, valuable follow-through where you deliver on the promise you make in the headline.
[Here’s a great example: Make a Podcast With Your Phone, Like Right Now]
Basically, you want to teach your audience something they should understand about your service/product, the space it operates, and it’s general value but in a way that’s entertaining.
“You could literally write a post on a scientific formula for eating pizza – the best way to do it – if you’re a pizza shop owner who is running a piece of content for a dollar a day. There are going to be people who think that’s hilarious. And when it shows up in their news feed, they’re going to think, ‘This pizza company is awesome. They are so cool.’”
– Mike “Probably insists on folding his pizza slices in half like a sandwich because it’s more efficient and less messy” Shreeve
This can, and should, be very brief and light-hearted – let you or your client’s quirks and humor shine.
If you’re looking for ideas on what sorts of content your audience is already responding to, you can give yourself a head start by using Buzzsumo to look up the most shared articles based on a keyword related to your service.
Content Type #2: Customer Stories
If you or your client don’t have customer stories you can use yet, don’t worry. Just keep this content type in mind and always be on the lookout for stories you can share with your audience.
“The biggest thing you can do to add value to the customer is to constantly be on the lookout for success stories. These customer stories are going to bring the biggest ROI on that dollar per day because human beings are social creatures.
“They can have all the knowledge in the world that they should and can do something, but until they either see someone else do it or until they see their friends doing it, they will literally not do something even if it could change their lives in a positive way.”
– Mike Shreeve
Once you do have customer stories stocked up, simply share them (with permission, of course) as a post on your business page.
Testimonials and case studies you already have can also be reworked into customer stories, even brief ones, that will help your audience understand how you or your client help and the value of what you can do for them.
Content Type #3: Offers
This is literally just a pitch – just an offer you’re making to your audience.
It’s not wild, crazy, or aggressive – it’s just a simple offer you’re extending to the people viewing your page, like a discount or a coupon (but don’t put a time-limit on it because it needs to be evergreen).
“Here’s a mistake that a lot of people make:
“People believe that the second you show them something that you want to sell them, people are going to run away. That’s not true. Could you imagine if Starbucks had a bunch of stores where you could go get free Wifi and listen to their music, but they never let you buy coffee? They would go out of business.
“So when you’re running this offer content, don’t be shy and don’t think that because you offer something, people are going to run away. Instead, what’s going to happen is that people who are interested in your service, they’re going to be like, ‘Man, I need to save this post for when I’m ready.’”
– Mike “More offers = More clients” Shreeve
Try out a couple of these to help get near instant feedback on what kind of offers are most appealing to your ideal clients, as well as find the best contender for your $1 a day.
Important Note:
None of this content is aggressive so far, and that’s by design.
We’re simply giving good, helpful content, telling our audience some stories, and offering to help them.
Nowhere in any of this content are we spending time trying to convince them to buy from us or repeatedly pushing them for a sale – because if you or your client want to be a trusted friend that is everywhere all the time, you can’t annoy or turn off the people you’re trying to help by constantly trying to close.
This particular style of growing businesses and helping businesses is meant to be fun and soft, and build a tribe over time – because this is social media.
Save the closing for later conversations.
Step Two: Post The Content To Your Facebook Business Page
And then just let them rest.
That’s right, you have yet to spend that promised dollar yet.
The reason you’re not investing the dollar yet is because the key to success with this approach is to be using data-driven content to ensure you’re not wasting a single cent on conjecture and guesses.
So as you create your 10-20 pieces of content, post them to your page at a rate of about 2 per day, and then wait and see how far organic reach alone will get you for each post.
Step Three: Analyze The Winners
Keep in mind that “successful” posts are relative – if your, or your client’s, Facebook page is brand new then a piece of content getting a few likes is actually a big deal, but if the page already has 20,000 followers regularly interacting, the threshold is going to be a lot higher for you to declare a winner.
But once you’ve got your 10-20 content pieces up and they’ve had time to percolate, head over to the “Insights” section of your page and see which ones did really well organically.
Which ones had the most views, the most likes, or the most shares, compared to the average recently?
In the image above you can see how many people saw each post represented in the orange bar under “Reach” (directly on your business page, by clicking the Insights Tab – no Ads Manager needed!) and how many people engaged with each post by liking, commenting, or sharing, which is the purple bar.
You’ll choose the one that’s performing best on both metrics for boosting.
Expect 1 out of every 10 to perform well enough to be chosen for the next step.
Step Four: Boost The Winners For $1 A Day To The Right Audiences
So now that we’ve got a winner chosen, based on data-driven decision making, we’re ready to boost this post.
You can do this right from your or your client’s Facebook page as you scroll through the page’s posts, and Facebook will often let you know when a post is performing better than average:
Simply click the “Boost Post” button, set your audience and budget, and you’re done – without dipping a single toe into the dreaded Ads Manager.
Now I know what you’re thinking: Audience?
Glad you asked.
In order to make your daily dollar budget as effective as possible, you’re going to leverage the power of social network connection.
Basically, if I really like pizza there’s a good chance my friends probably also really like pizza.
If I’m super entrepreneurial, I probably have a bunch of entrepreneurial friends too.
So you’re going to boost the winning post to people who like the page and their friends:
“Do you remember what I was talking about earlier about how people won’t do anything until that social component has kind of been checked off the box? When you select people who like your page and their friends, what you’re doing is you’re not only reaching a larger network for your client at hardly any monies ad spend at all. But you are automatically including the social component that is so critical to people even being interested in reading the content that you did put together.”
– Mike “It’s all about leverage” Shreeve
This is because when you boost a post this way, someone scrolling through their feed will not only see your content, but see that a friend of theirs likes it, adding that social approval factor immediately.
Also, remember that if your or your client’s business is based locally, specify that in the location section when you’re boosting your post.
Otherwise, you can leave the location wide open so you can be exposed to more people.
All that’s left now is to check in on the results of your promotion after 7 or 14 days and see how many people you’re reaching.
The benchmark you’re trying to hit is about 100 people reached per day. If your post is getting 100 ‘impressions’ every day, that means you’re getting your or your client’s business in front of 100 potential ideal clients every day.
If you’re reaching more, even better. If you see that your reach is starting to decline below 100 regularly, you’ll need to look at your latest content and test another post to take its place.
And as with all good things, you should test different boosted content to see what ends up working best for you.
To keep it at the $1 a day mark you can only boost one post at a time, but if you or your client is willing to pitch in a few more pennies, you can roll out 3 or even 5 winning posts as boosted promos and compare them on a weekly basis to get quicker results.
Step Five: Rinse & Repeat
The final step is to keep testing, keep trying new things, and keep improving your reach and your Omnipresence to your ideal clients.
Just start over with some new content, using what you learned from your previous run through this process to create even more targeted, data-driven content your ideal clients will resonate with.
The better you become at speaking to them directly, the better results you’ll get from the boosted promos for $1 a day, and the steadier and more consistent your client stream will become in terms of volume as well as quality.
Once you find a few winners, and have gotten a few new clients to fund you, set your successful posts to run as boosts for longer periods of time – 90, 180, 360 day runs.
This will essentially have them working around the clock as stand-in sales people for your or your client’s company long-term, and you can keep creating and testing new content, growing your sales fleet over time as you scale up.
(Source: jeffbullas.com)
“Now, let’s say that every day your post reaches a hundred people for a dollar a day. What if you had 20 of these going at a time? You’re only spending $20 a day, right? But if you’re talking about $20 or 20 posts times a dollar a day, you’re looking at 2,000 people every single day seeing you front of mind.
“For 99% of businesses, this method brings incredible results, incredible results. Omnipresence is really, really powerful and we did not go into Ads Manager at all. We just use boost posts. It’s super simple.”
– Mike “The Simple Life” Shreeve
For The Skimmers:
“You make and post your 10-20 content pieces organically.
You measure the most successful of that content.
You boost it for seven days or 14 days, for a dollar a day.
Then you measure your most successful boosts.
Then you take those successful boosts and you extend that into 30, 60, 90, or 365 day windows and then you rinse and repeat, stacking your best content over and over and over again focusing on that same audience of people who like the page plus their friends.”
– Mike Shreeve
And that’s all there is to it.
Remember to keep in mind that only 10% of posts are going to make it through this entire process – so only 2 of 20 will make it to $1 a day, long-term status to act as sales-people for your or your client’s business.
But the 18 other posts that didn’t win are still great for business and drive new page likes, help cultivate relationships with prospects and move them through to a place where they’re ready to buy in.
Pretend that you’re giving a dollar per day to someone to go out and talk to a hundred people on behalf of your business, and send them back to you.
Once they get back, your remaining content helps entertain, educate, and indoctrinate them into your business as fans, followers, and of course, clients.
All of this continues to grow exponentially and cascade into bigger and bigger results, for as little as a single dollar a day.
For more hands-on support, guidance, and nifty client-getting strategies (as well as key tools and principles for retaining those clients long-term) join us in The No Pants Project.
Inside you’ll find everything you need to build your own $26,500 Per Month Freelance Business From Scratch.
